Your Premium Comfort Footwear and Pedorthic Center

My AccountShopping BagShopping Bag
Shop WomenShop Men

Semi Annual Sale Now In Progress

Posted on: July 17th, 2012 by alan No Comments

Half Yearly Shoe Sale

Now In Progress!!

Save 20% – 40% on selected styles from Keen, Dansko, Merrell, Brooks,Teva and more!!

It’s that time of year again….our Semi-Annual Sale is here!!! That’s right, the best shoe store with the amazing shoes at fantastic prices. Friday, July 6th, we opened our doors at 8:00 am for a SALE extravaganza. We’re clearing out much of our Spring merchandise to make room for new merchandise coming in very soon!! Yikes!!! Fall will be here soon. What this means for you is you can now get 20% or more off on buy now wear now footwear from Keen, Dansko, Merrell, Brooks and all the other brands you all love!

Now is a great time to add to your shoe wardrobe. Whether it’s a running shoe, the perfect sandal, or a casual everyday shoe we’ve got something for everyone! We hope you can come into one of our stores but if not, check out our sale page. Keep in mind at these prices the best shoes won’t last long so don’t wait or they might be gone!


Check out Spring 2012 Catalog and save 10%

Posted on: March 20th, 2012 by alan No Comments

This is the time of year we all start thinking about warmer days.  Even if it’s still cold where you are, the thought of bright colorful spring sandals, shoes, and clogs can cheer your mood and brighten your day. 

We’ve put together our latest spring catalog to put you in the mood for spring and take your mind to a warmer place.   From March 20th, through April 1st, 2012 the shoes shown in our catalog can be had for 10% off.  To receive this discount just enter this code at checkout:


Click here to view our entire spring 2012 catalog



As Seen On TV!

Posted on: February 10th, 2012 by alan No Comments


We’ve been asked by many friends and fans to see our TV spots that we’ve ran in the past and will be running this spring.  As I said yesterday, I would post a link when it was done.  I also uploaded the rest of our old spots.


Here is the You Tube link to our latest and greatest TV spot talking about our stores!!  We thought it would be fun to share! 

When The Shoe Fits…Life is Better!

And for the rest…. (keep in mind the early ones were when we just had two stores, not three)

COMING SOON….Keen and Outdoor in the Movies:

New Balance Make Excellence Happen:


Spring Montage:

Fall Montage:

Did You Know?



New Shoe Fits TV Spot

Posted on: February 9th, 2012 by alan No Comments

Hurray for all the new spring sandles and colorful shoes coming in!!  To remind everyone about who we are and what we do, it’s time to remake our TV spot.  This morning we had Comcast in our new Grand Central store filming for our upcoming spot.  A special thanks to Christi, Bridget, Sondra, Karen, Holly, Vicki, Mark, Leslie, and Ryan!  We’ll put up a link as soon as the production is done!

Thanks again everyone!


Time is running out on our sale shoes.

Posted on: February 5th, 2012 by alan No Comments

About a week ago we marked down the majority of our sale merchandise to 50% off or more. We still have some great values from brands like New Balance, Merrell, Josef Seibel, Keen, Dansko and many more. These shoes won’t last forever at these prices! In fact we’ve sold a ton! Come see us today for some of our best shoes at their lowest prices. Sizes are limited but the number of pairs you want to buy is not.  Soon the racks will come off our floors and the sale shoes will only be available online.  Come on down and slip your feet into a pair or two.



Vibram Five Fingers and your fitness plan.

Posted on: January 30th, 2012 by alan No Comments
Vibram Five Fingers at When The Shoe Fits

Vibram Five Fingers at When The Shoe Fits

Vibram Five Fingers are those funny little toe shoes you see around that are being used for barefoot running and cross fit training.  We’ve been on this barefoot trend for a while now and have many different versions as well as many discontinued styles of Vibram Five Fingers on sale on our sale page.

The trend toward this minimalist footwear has been gaining strength now for several years.  The idea is that by letting the foot move freely the way it was intended to move you will build strength and increase the range of motion in your feet.  This can be a big part of overall foot and body health.  A proper conditioning program can help prevent injuries to the foot and lower leg.  A big word of caution is that most of us have worn shoes our whole lives and expecting to go out and use these barefoot shoes for long periods without proper build up is a recipe for some serious foot pain. Common injuries include plantar fasciitis, calf strains, and Achilles tendonitis.

Don’t get me wrong, we are big fans of the Vibram Five Fingers shoes and the whole barefoot running and cross fit revolution when incorporated conservatively into a fitness program.  In fact, we have new styles arriving for spring right now.  We like to look at these barefoot shoes almost as if they are exercise equipment.  If you lifted weights all day long you would most certainly injure something.  Likewise, we think going barefoot too long or using these types of barefoot shoes for extended periods is like lifting weights all day and you will get injured.  Going to the gym and lifting weights, taking a boot camp style or cross fit training class keeps our muscles and bones strong and fit.  We also think recovery and rest are just as important as the actual workout.

We sell a lot of Five Fingers and other minimalist and barefoot running shoe styles but our advice is to GO SLOW!  Ease them into your routine and treat them as a piece of exercise equipment that you use to get stronger.  After your workout you can slip into a more supportive shoe with an insert that will help support the foot and take the load off your muscles and tendons allowing them to recover and heal.  This is how we build strength.  Continuing to go barefoot for long periods could set you up for overuse injuries that can take you out of the game altogether.  Make sure you stay in the game.



The Outdoor Retailer Show helps determine our mix of shoes, boots, and sandals.

Posted on: January 29th, 2012 by alan No Comments


Spending three days at the Outdoor Retailer Show, it’s sure easy to get caught up in the moment!  In fact a buyer could go crazy buying all this fun stuff!  All the latest gear from virtually every top outdoor supplier tempts you at every turn!  Hiking shoes, running shoes, casual shoes, boots, and clogs are all represented.  Dansko, Keen, Merrell, New Balance, and most all our best vendors are there to show us product for Fall 2012.  Even brands like Naot, Wolky, Josef Seibel, and Romika with styles you wouldn’t think of as “Outdoor” come to find new distributors for their shoes.  Layer in all the ski and snowboard companies, snowshoe, climbing and backpacking gear, plus high end outdoor apparel makers and I’m like a kid in a candy store!  I keep warning, “One of these days I going to come home and start trying to sell skis or something!”  On second thought, maybe I should just stick to the comfort shoes, boots, and sandals along with our mix of running shoes, hiking shoes and everything else that goes on a foot.  That’s what we’re best at.


The Outdoor Retailer Show, held twice yearly in Salt Lake City, brings suppliers and retailers of all types of gear together under one roof.  This makes planning and buying for our stores a much easier task by allowing us to view offerings from most all suppliers over the span of a few days vs. weeks of sales reps bringing their fare to us.  It also allows a buyer to compare shoes and gear from multiple suppliers and make better decisions about what to carry without over-duplicating categories….at least that is the theory. 

Now I’m starting the job of putting pen to paper ( or type to spreadsheet) and putting together the buy for Fall 2012!  If anyone has any requests or directions you would like to see us move toward, please let me know!



Remaining clearance shoes on sale now for 50% off or more!

Posted on: January 28th, 2012 by admin No Comments

We’ve just marked down the majority of our sale merchandise to 50% off. We still have some great values from brands like New Balance, Merrell, Josef Seibel, KeenDansko and many more. These shoes won’t last forever at these prices! Come see us today for some of our best shoes at their lowest prices.  Sizes are limited but the number of pairs you want to buy is notJ



Merrell expands into the minimalist barefoot running catagory

Posted on: January 10th, 2012 by admin No Comments

With the explosion of barefoot and minimalist footwear, Merrell has jumped into the game with their barefoot collection. With names like, Trail GlovePace Glove and Pure Glove, you start to gain the sense of a next to barefoot feel. Merrell Barefoot lets your feet follow their natural instincts. Their super-light, low-profile designs can help link you to the terrain and immediately stimulate muscles. This collection focuses on body-motion mechanics. As Merrell says, “You are unique and so are your body and stride”. Merrell believes that allowing your feet to find their natural landing pad, can help set you up for an optimal and more efficient stride. 

   Whether you’re an avid runner, weekend warrior or just someone looking for a unique experience, these newest additions to our minimalist category is worth a look and try! These new Merrell shoes offer great styling, the best in barefoot feel and a “GLOVE” like fit! See the entire MERRELL LINE or stop by one of our 3 locations today! 

“LIKE” us on Facebook for exclusive offers, new products and to be in the KNOW… Everybody’s doing it!

Pace Glove:Designed specifically for women, less is definitely more. All the protection your feet need from rocks and roots, and an ultra-lightweight upper. Trail Glove:Vibram®-soled Trail Glove natural adventure shoe. An ultra-lightweight upper with a synthetic leather foot sling for stability fits like a glove. Pure Glove:This shoe cuts bulk while keeping bare essentials to let your feet scramble hassle-free.




Get fit with the latest new running shoes or a deal on older running shoes on sale

Posted on: December 31st, 2011 by admin No Comments

Fitness and new running shoes go hand and hand with many New Year’s resolutions.  January brings in many new releases of running shoes in categories from motion control and stability shoes to neutral cushioning, minimalist, and barefoot running shoes.  These newly released athletic shoes offer all the latest and greatest technology from brands like Brooks, New Balance, Saucony, and Mizuno.  January also gives you the chance to find your favorite running shoes on sale as we discontinue some older versions to make room for the new releases.  I’ve personally had running shoes that I wished I had stocked up on before they went away because they worked so well for my gait.  If you’ve ever had that “special” running shoe by New Balance, Mizuno, Brooks, Saucony, or any other brand that made you run like the wind, it just might be on sale now as the new version is on the horizon.  Then again, it’s pretty cool to show up to a group run in a brand new 2012 running shoe with all the new bells and whistles.

Right now we have a many running shoes on our sale page that are being discontinued.  As their new replacements come in, we will get them loaded onto our site as well.  It may be winter now and may be cold, dark, or wet in the morning but look on the bright side; the days are already getting longer.  We get a lot of rain here in the Pacific Northwest and when I try to pull the rain card out of my deep pocket of excuses; my training partners remind that I carry Gore-tex running shoes and other waterproof trail running shoes.

Remember this your next rainy day you’re thinking about a run.  The hardest part is always just getting started.  Once you get a little wet, you usually end up not minding.  Plus, the sense of overcoming the elements after your done is always a boost to your sole!  That and a hot shower never feels as good as after a wet run!